When discussing and researching office interior design, you might have heard the phrase ‘design language’ being used and wondered what it’s all about.
When the Penketh Interior team meets with clients to explore briefs or collaborates on a workspace transformation, ‘ design language’ is a common phrase we use. However, ‘design language’ might not be understood by everybody, so we’re here to explain exactly what this industry phrase means and why it’s important to you and your business.
What is design language?
Design language describes all of the elements that come together to make up your office’s visual and experiential identity. It’s a cohesive set of design principles and decisions that, amongst other things:
- Communicate your company’s values, culture and brand
- Influence how somebody feels and works in the space
- Divide work settings without the need for physical zoning
The elements that make up an interior design scheme’s design language can include:
- Colour palettes
- Fabrics, finishes and materials
- Shapes and overall architecture of the space
- Lighting
- Space configuration
- Textures and other multi-sensory office design features (e.g., a branded scent)
All of these elements combine to create a visual, spatial and experiential ‘vocabulary’ that speaks to people (without any words) about things like:
- How you intended for the various settings in the workspace to be used
- How you want your brand and company culture to be seen and experienced
- How you’re different from your competitors (e.g., your employer branding)
When strategically and expertly developed, this design language becomes instantly recognisable and consistent throughout all of your work settings and office locations.
Why design language matters for your office
Below are the main reasons why design language is such a crucial part of any commercial interior design scheme.
Brand identity
Your workspace is a three-dimensional expression of your brand identity and the physical experience of your brand values. A well-defined design language will ensure that your space reflects the same personality and values you’ve built into your brand guidelines, website and marketing materials.
For example, a legal company might opt for a design language with deep wood tones, executive-style furniture, and classic architectural details to convey tradition and authority.
On the other hand, a boutique creative agency might choose an open-plan space with bright accent colours, modular furniture and playful elements to showcase creativity, innovation and flexibility.
Read more: How office design can communicate your brand >>
Consistency across locations
Consistency across office locations isn’t just key to creating a cohesive experience for employees who use the space regularly, it’s also essential for creating a solid impression for clients and visitors.
A consistent design language creates a unified experience wherever the office may be. Each touchpoint becomes instantly recognisable no matter how far apart they are. This doesn’t mean every location has to be identical, it just means replicating the core design elements to build around.
Employee wellbeing and productivity
Design language isn’t just about the look of your workspace, it also directly impacts how people feel and function within the office environment.
When employees understand the ‘language’ of their workspace, they intuitively know where to go for collaboration, concentration or relaxation.
Design language that prioritises natural light, incorporates biophilic elements and offers a variety of different work settings can reduce stress, boost creativity, and improve focus.
Future-proofing your office
Instead of leaning on fleeting trends or falling into the trap of designing room by room with no real cohesion, a solid design language will set you up for long-term success. It will also make the space easier to adapt and evolve with your business and its teams.
Key elements of office design language
Below, we explore the main components of a commercial interior design language and what each of them contributes to the overall scheme.
Colours
Using a consistent colour palette is a great way to create mood and establish a strong sense of identity. It helps to carry a continuous feel throughout the space, even as people move between different areas.
Thoughtful use of colour can tie everything together and make the entire environment feel intentional and harmonious.
Shapes and forms
The shapes and forms used in a space, from furniture to architectural details, can say a lot about the overall design. Rounded edges tend to create a softer, more inviting atmosphere, while angular, geometric forms give off a sleek and modern vibe.
Choosing a clear direction in terms of shapes helps reinforce the space’s character.
Textures and materials
Materials play a big role in conveying a particular style. Whether it’s the warmth of wood, the sleekness of glass, the industrial edge of metal, or the comfort of fabric, using consistent textures throughout the space can build a unified look.
For example, a combination of raw wood and exposed metal might evoke an industrial feel, while soft fabrics and neutral tones can create a minimalist, serene environment.
Patterns
Patterns are a great tool for adding visual interest and tying a design together. Repeating motifs like stripes, geometric shapes, or organic patterns can strengthen the aesthetic and establish a consistent design language. This can be particularly effective in spaces like meeting rooms, where slight design variations are balanced by the presence of common patterns.
Lighting styles
Lighting fixtures contribute significantly to the mood and overall design. Industrial pendant lights, mid-century modern floor lamps, or contemporary LED strips can all reinforce a space’s aesthetic. Thoughtfully selecting light fixtures that align with the design style ensures a cohesive look, while also providing appropriate lighting for different tasks and areas.
Furniture and layout
The choice of furniture should reflect the overall design language while also serving the space’s function. Arranging furniture to support the intended use of the space is essential. For example, breakout spaces with soft seating encourage collaboration and connection, while formal meeting areas may benefit from structured seating and tables.
Creating inviting layouts with a clear purpose makes the space both beautiful and practical.
Spatial flow
The way people move through a space has a big impact on how it feels and functions. Open layouts with multiple seating options encourage flexibility and freedom of movement, allowing individuals to choose the setting that suits their needs best. Designing with flow in mind makes the environment feel natural and intuitive.
Brand identity
A strong design language should also reflect the brand’s identity. Every design choice, from colour schemes to furniture selections, should echo the brand’s values and appeal to its target audience. This makes the space an extension of the brand, reinforcing its message and personality.
Consistency is key
Ultimately, ensuring all design elements work together harmoniously is what brings a space to life. From furniture and finishes to patterns and lighting, maintaining consistency in style helps create a cohesive and memorable experience. When everything is aligned, the space will feel intentional as well as on-brand and aesthetically pleasing.
A successful office fit out speaks clearly to everyone who uses the space, whether they’re familiar with design terminology or not. When employees and visitors instinctively understand how to navigate and use your space without explicit instructions, you know your design language is communicating effectively.
By investing thought into your office’s design language from the beginning of the project, you can foster a physical environment that continuously reinforces your company’s identity, supports your team’s needs, and makes a lasting impression on clients and other visitors.
Are you looking to rewrite or refurbish the design language for your existing office design scheme? Check out our recent projects or get in touch to learn more about how we can help.
