By Penketh Group Insights Team
11th December 2020
We like to keep our ear to the ground when it comes to the latest product developments and earlier this year, Camira Fabrics launched the brand new Oceanic range as part of its work with the SEAQUAL Initiative. Our Interior Designer, Shelley Hatton highlighted Oceanic as a trend prediction for 2021 in her recent staff spotlight so we’re here to tell you a bit more about it.
The SEAQUAL Initiative is a community campaign working with NGOs, fisherman, local communities, authorities and industry brands to help nurture cleaner oceans. Camira has joined forces with SEAQUAL on a collaborative project, designed to help the leading fabric brand on its plight to becoming more circular and sustainable – this project takes the shape of a brand new range of eco-friendly fabrics by the name of Oceanic.
For every 2 metres of Oceanic fabric sold, 1kg of waste is removed from the ocean
Created using “plastic taken from land and sea”, the Oceanic collection has been curated as tool to help combat marine plastic pollution and create a waste-free environment. The fabric is composed using 100% post-consumer recycled plastic sourced from debris found floating in the sea. The composition of the material is 50% SEAQUAL Yarn and forms what Camira are dubbing “polyester with a purpose”, repurposing plastic bottles that would have otherwise been destined for landfill.
Despite being impressively sustainable and planet-conscious, the Oceanic fabric range still boasts heavy duty durability, making it the perfect multi-purpose contender for a range of different interior locations. Oceanic is designed for use on both task and soft seating and along with its environmental credentials, also comes with a 10 year guarantee. The fabric is bleach cleanable and machine washable up to 60-degrees so is also a great solution where workplace hygiene is concerned.
In terms of colour, the inclusive Camira collection marries neutral, earthy tones which pay homage to the shades found on the natural shoreline with a selection of vibrant, trend-led tones. Each of the 16 colourways combines a light weft with a more highly saturated weft to create Oceanic’s signature multi-tonal texture.